How We Work With You | Klaxxon Consulting

The first step we perform will be taking you through our Marketing Intelligence Assessment, since each client's experience, goals, and needs are unique.

Not only will the questionnaire give us a detailed view of your traffic and website needs, but more importantly, determining what your overall marketing mix is and how SEO can improve upon it.

After we have received your assessment, we'll schedule a free consultation with you to discuss possible approaches to your campaign. However, most of our client campaigns involve varying combinations of the following strategies.

Common Client Campaign Strategies

1. Keyword Term Analysis
Once you give us your list of targeted keywords, we'll do additional research to determine the hundreds-to-thousands of keyword terms your target audience uses to find companies comparable to yours. We'll determine which of these terms have the best ranking potential (in other words, those terms that have a good ratio between the amount of searches and the amount of competing websites.)

While most keyword analysis tools only analyze the number of websites indexed in a search engine for a particular keyword, we'll able to determine the exact number of websites that are optimized for that keyword. Only those sites that are optimized for those keywords are any real competition for you, as even minimal optimization will give your site a distinct advantage over those sites that aren't optimized for your keywords.

Therefore, it is often easier to rank higher for a keyword term that has many search engine results because many of those sites aren't optimized for that keyword. Conversely, some keyword terms that don't have many returns will be harder to rank higher in because most to all of those sites are optimized for those keywords.

Once we have completed the list of recommended keyword terms we feel are best to go after, we'll provide you with the list so that you can provide any feedback you wish.

2. Content Creation
Content is key to any search marketing campaign. Three content areas we will target:

On-Site Optimization
This involves visible content and source code. We'll analyze your source code to make sure there are no errors that will prevent the search engines from properly spidering your site. We'll also check out your site's code-to-text ratio, as well as other coding elements. We'll also review and edit your visible content to provide optimal keyword density, while still maintaining sales effectiveness.

Article Creation
We'll produce one article for every keyword term that you and we decide to promote. Usually, this is between 200-400 articles. Each article will be written so that it is informative and engaging to your website visitors, while also helping to increase your website's rankings in the search engines..

We will add these pages periodically over a series of several months to ensure that your site grows organically. Google and other search engines take into account how often a site is updated with new information when determining their rankings.

Publicity
This isn't referring to traditional PR; instead, we produce additional articles that address your target audience's pressure points, including the secrets they want to know, the tips they need to hear, and the problems and solutions your company can address.

These articles will be promoted to hundreds of other websites that are searching for compelling articles on your specific subject. This accomplishes two objectives - 1) the articles provide one-way links from authoritative sites back to your website, and 2) your reputation will grow as more independent websites discuss your company and publish your articles. This will help convince potential customers to do business with you.

3. Linking Strategy
We will negotiate links on your behalf with sites that have high Page Rank, as getting links from these sites will help Google rate your website as an "Authority" on your subject.

4. Social Networking
Refer back to our What is Social Networking Page for more information on our strategies regarding social networking.

5. RSS Feeds
To keep visitors appraised of new content, we'll implement RSS feeds on your blog and/or article pages. Search engines will index your site faster because they too will be notified whenever you add a new page to your website.

6. Tracking and Analysis
You will receive detailed reports on your major search engine rankings, as well as site traffic and visitor behavior either using our recommended free, state-of-the-art analytics package or your own statistics program.

7. Traffic Conversion Optimization
Unlike many SEO campaigns, our main objective is getting you traffic that converts into sales and leads. To do this, we utilize proprietary software that statistically analyzes your website. We help you develop several versions of key elements to your sales process (including layout, colors, offers, headlines, intro paragraphs, calls to action, etc). We systematically test each version against the others, not just to determine the best version of each elements, but the best combination of elements.

We provide this service for free because it's based on scientific analysis and is positively guaranteed to increase any company's sales by at least 30% (often 50% to 85%). Only when we achieve results do you pay us. However, your revenue must meet our minimum requirements.

To learn more about Traffic Conversion Optimization, please download our special report.

Pricing Models and Our Guarantee

We price each campaign on an individual client basis. Pricing is based on how many hours you wish us to work on your project each week and what strategies you'd like us to implement. However, we are willing to work within your budget and can accommodate a variety of pricing models, including per-project, hourly, weekly salary up to a maximum number of hours, etc.

We cannot guarantee particular keywords will get ranked with particular search engines, nor can we guarantee a certain number of rankings. There are too many variables to consider, which is why you should avoid working with any company that guarantees the above. However, we do guarantee the quality of our work.

If we don't reach a milestone within a certain amount of hours, we'll complete additional work for free or at a pre-determined reduced fee until that said milestone is reached. Additionally, if traffic is considerably below satisfactory for six months after site optimization, we'll re-negotiate a severely reduced fee to continue promotion until a reasonable increase in traffic is reached.


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