Klaxxon Consulting

Long lasting first page results get you noticed.
Engaging on-page content wins sales.
The net buzzing about your business builds credibility.

What is SEO?

Search Marketing (SEM), or Search Engine (SEO), is a process that is constantly changing.

This is due to the fact that search engines constantly change their algorithms, realign their indexes, merge their results, and share their content. The only constant when it comes to search engine marketing is that what works really well today likely won't work as well tomorrow.

You need an experienced search marketing professional who keeps tracks of all changes in the major search engines, including Google and Yahoo. Any modifications they make to determining what gets listed on their results pages, we'll get your business listed again on the first page of results.

Staying on top of the search engines is a long-term, high maintenance relationship, one we're committed to doing so you don't have to, at an investment you can feel good about.

So How Exactly Does SEO Work?

This is the million-dollar question behind Search Engine Marketing. And like cooking, painting, sculpting, etc., you'll likely get a different answer from every person you ask, since there is no one set way to go about doing it.

One person's way of painting a town scene will be different from another painter's way of doing it, since both painters have different perspectives on that town.

There are literally hundreds of ways to get your site listed on the first page of results because the search engines constantly change the equations they use to determine a website's reputation and rankability, plus the fact that each search engines uses different factors to determine if one site ranks higher than the other, meaning that no search engine will rank websites as they do for the exact same reasons.

However, all search engines do stick to certain universal guidelines that should be paramount to your search marketing strategy. All search engines are also strict on certain practices that attempt to cheat or trick the search engines, practices that will get your site banned from their results, and therefore, are to be avoided.

Fundamental Principles for Successful SEO

1. Content
This is a main staple to top rankings for your site. Without this, your rankings will be short-lived. To improve your ranking, you need a lot of content that is updated on a regular basis. In addition, each page of content must focus on a specific keyword.

Your rankings will drop or your site will be banned from the results pages altogether if your site has auto-generated content or poorly-written content that visitors would not find useful and informative.

We develop well-written, keyword targeted content for your site that is regularly updated and is consistently monitored for rankability. Your business will also benefit from an ever-growing resource library of information that will intrigue your website visitors and that will increase your conversion rates.

2. Links
The links you want are one-way links from authoritative sites in your niche market. The higher a site's Page Rank, the more authoritative a site is.

Page Rank, or PR, is a ranking system Google developed to determine how much weight or authority a site has. No one knows exactly how Google determines PRs, but all SEO experts agee that PRs are largely determined by the amount of incoming links a site has, how long the site has been around, and visitor activity on that site, including how long they stay on your site after they've clicked onto your site link from Google's results page.

Therefore, you want as many high PR sites linking to you without you linking back to them, as Google gives a lot of respect to these sites and values their "recommendations" signaled by who they choose to link with.

Think about the search engine ranking process this way:

Google and other search engines analyze your websites like professionals judge academic papers. You become more authoritative the more journals and other reputable sources quote you and your research.

We negotiate inbound links on your behalf from sites related to your market and whose reputation compares to the reputation you're trying to build. We also make sure these inbound links link to other areas of your website, rather than just your homepage, as this helps to boost your PR ranking.

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3. Visitor Behavior
Google, Yahoo, and MSN know when a visitor clicks onto your website and leaves immediately afterwards. If this happens too often, your site rankings will drop because they'll assume your site is not relevant for that particular term. This shows the importance of site design, relevant content, and conversion analysis.

That is why we offer Website Conversion Optimization in addition to SEO - to make sure your website visitors click onto your site and stay until you get their contact details.

4. Human Idiosyncracies
Google frowns upon automated SEO software, techniques that add hundreds of pages to your site within a week, or techniques that create content automatically. Google wants to know that a human is updating your site on a consistent basis.

If Google and the other search engines find any of the aforementioned, your site will get banned from their results, even if searchers type in your exact domain name. Effectively, this will kill your business.

That's why we hand craft every single page of information on your website and upload these pages on a consistent basis over a period of several months.

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Universally Illegal SEO Practices: Avoid at ALL Costs

While search engines are vague about what to do to get top rankings, conversely, they are very clear on what you should NOT do if you want to keep your site from being banned by them. Google even provides Webmaster Guidelines to show what you should not do when you are promoting your site.

Be aware of these illegal techniques and the different "pet names" that fly-by-night companies give them. For your convenience in identifying, we've provided several of them here for your easy reference. You can also download those tips in PDF format here.